Copywriter Tom Yevsikov on persistence, unconscious mastery and the ego trap of trying to be original. A Sifu Armstrong Interview. Full write-up: https://sifuarmstrong.news/en/news/dont-reinvent-the-wheel-tom-yevsikov
Adapted from the recorded conversation; the guest's words are verbatim. The questions are reconstructed and voiced by Sifu Edward and Sifu Julliana Armstrong. Recorded for the March 2023 edition of the Internet Marketing Newsletter and published under licence.
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