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Giving Up Isn't an Option: Rob Cuesta on Authority Books, Resilience & Becoming the Natural Expert (Sifu Armstrong Interview)
Authority publisher Rob Cuesta on how a book makes you the only person a prospect will call, and rebuilding his business from collapse more than once. A Sifu Armstrong Interview. Full write-up: https://sifuarmstrong.news/en/news/giving-up-isnt-an-option-rob-cuesta
Adapted from the recorded conversation; the guest's words are verbatim. The questions are reconstructed and voiced by Sifu Edward and Sifu Julliana Armstrong. Recorded for the March 2020 edition of the Internet Marketing Newsletter and published under licence.
We don't entertain warriors. We create them.
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