Direct mail specialist Travis Lee on reaching the people who do not live in a feed, running the other way from the crowd, and mail that gets opened. A Sifu Armstrong Interview. Full write-up: https://sifuarmstrong.news/en/news/run-the-other-way-travis-lee
Adapted from the recorded conversation; the guest's words are verbatim. The questions are reconstructed and voiced by Sifu Edward and Sifu Julliana Armstrong. Recorded for the March 2024 edition of the Internet Marketing Newsletter and published under licence.
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